A national marketing services provider recently used NVision Inc.’s Engineering Service Division to reverse-engineer an essential part in a store display for one of the nation’s largest optical retailers. NVision was able to quickly scan the part and provide the CAD files necessary to mass-produce it for displays set up in the retailer’s stores nationwide, enabling possibly millions in annual sales.

WebbMason is an on-demand marketing services provider headquartered in Hunt Valley, Maryland, whose clients include one of the country’s largest optical retailers. WebbMason invented a custom display to showcase its client’s ability to provide a multitude of different sunglass lens coatings. The display uses small plastic rings about 2 in. in diameter, into which the optical retailer can snap a sample lens, which can then be looked through by customers.

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