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What Works in Workplace Giving

Companies can help reverse a downward trend

Genevieve Shaker
Robert Christensen
Thu, 11/30/2017 - 12:02
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Has your boss ever asked you to donate to the United Way? Has a co-worker approached you about giving to the Red Cross? Does your employer encourage giving to nonprofits, or does it match your charitable donations?

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Whether they’re responding to emergency requests for disaster relief or making contributions to the local food bank, millions of Americans make charitable contributions through workplace campaigns every year. Despite being commonplace, little is known about these arrangements, and some information suggests that this philanthropic tradition is on the decline.

As scholars who study workplace giving, we wanted to know whether matching programs, employer endorsements, and other strategies inspire more employees to support particular causes and what might increase giving overall.

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