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An Unlikely Pairing: More on the NASCAR and Hexagon Partnership

Insights from Hexagon’s regional sales manager, Bryan Balch

Frank Albrecht/Unsplash

Bryan Balch
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Quality Digest
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Mon, 07/06/2026 - 12:02
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With Hexagon Manufacturing Intelligence’s recent announcement of its inclusion in the NASCAR Competition Partner Program, details on the strategic partnership have emerged. By cementing this tie, the two companies can expand a professional relationship that will enable them to focus on precision, quality control, standards, reliability, and performance.

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Like any other industry, the automotive sector has exact needs and standards to maintain competitive integrity. This requires accurate measurements, data-driven insights, and a strong assurance that every step from development to final inspection is met with the utmost care and highest degree of commitment to quality. This is where NASCAR and Hexagon shine.

Some of the portable measuring systems used by NASCAR include:

 …

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