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Published: Wednesday, December 20, 2006 - 23:00 Nearly 21 million Americans know they have diabetes, and as many as 6.2 million more have it and don’t know that they have it. The purpose of PhRMA’s campaign is to stress the importance of patients talking to their doctors about diabetes and to prevent it from striking more victims. It will be supported by national newspaper and television ads, and will include Web sites with information for consumers about treatment options and diabetes prevention. “As many as 7 percent of all Americans suffer from diabetes, and millions don’t know they have the disease,” says Billy Tauzin, president and CEO of PhRMA. “Because early diagnosis can improve treatment outcomes, it is clear that education is important for patients. Knowledge and early action can often help turn diabetes into a more manageable disease.” Diabetes is the sixth leading cause of death in America. The cost to America’s health system to treat the disease amounts to more than $132 billion annually—one in every 10 health care dollars spent in the United States. For more information, visit www.phrma.org/diabetes. Quality Digest does not charge readers for its content. We believe that industry news is important for you to do your job, and Quality Digest supports businesses of all types. However, someone has to pay for this content. And that’s where advertising comes in. Most people consider ads a nuisance, but they do serve a useful function besides allowing media companies to stay afloat. They keep you aware of new products and services relevant to your industry. All ads in Quality Digest apply directly to products and services that most of our readers need. You won’t see automobile or health supplement ads. So please consider turning off your ad blocker for our site. Thanks, For 40 years Quality Digest has been the go-to source for all things quality. Our newsletter, Quality Digest, shares expert commentary and relevant industry resources to assist our readers in their quest for continuous improvement. Our website includes every column and article from the newsletter since May 2009 as well as back issues of Quality Digest magazine to August 1995. We are committed to promoting a view wherein quality is not a niche, but an integral part of every phase of manufacturing and services.PhRMA Launches Diabetes Campaign
The Pharmaceutical Research and Manufacturers of America (PhRMA) recently kicked off a multimedia campaign to raise public awareness of diabetes.
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