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Annette Franz
In 2019, I wrote about a marketing phenomenon that I kept hearing about, that customers are in control, that they have all the power. I never felt like that was right. In that post, I wrote: “So,...
    Like business-to-consumer (B2C) ecommerce, business-to-business (B2B) ecommerce allows customers to purchase parts and supplies via an online portal. The difference is that in B2B ecommerce, both the customers and suppliers are businesses, and the customers may or may not be the end users of the...
    Stakeholder engagement is one of the more critical aspects of leadership, whether you’re a team leader or a member of a cross-functional team trying to lead team members to focus on quality. Stakeholders can be anyone from your colleagues to suppliers to business partners, and your relationship...
    Businesses are constantly looking for ways to improve both the efficiency and effectiveness of their operations. And this will only become a more important focus as we continue to navigate the complex and volatile Covid-stricken commercial climate. Fortunately, e-commerce is thriving. Unlike...
    All my life, I thought leaves departed trees in the fall because they got too old to hang onto the branch and gravity bested their grasp. It does not work that way. Trees literally release their leaves from the limb. Here is how a leaf becomes the prey of gravity. As days get colder and shorter,...

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