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Once hailed as both an ethical mandate and a strategic necessity after the upheaval of 2020, diversity, equity, and inclusion (DEI) initiatives now face intense scrutiny and pushback. Major corporations—ranging from Walmart to Google—are quietly retreating from these programs amid escalating political battles and regulatory challenges. Leaders are increasingly pivoting toward an alternative that promises fewer controversies: merit-based, evidence-driven decision frameworks.
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The past year has witnessed DEI becoming an ideological flashpoint. Companies like Target, Meta, Amazon, McDonald’s, and Ford have scaled down DEI efforts due to mounting political pressure and legal uncertainties. Tractor Supply, for instance, abandoned several DEI roles and sponsorships like Pride Month events following vocal opposition from conservative activists. Similarly, Walmart discontinued programs explicitly geared toward minority and LGBTQ-owned suppliers, underlining the broader societal polarization over workplace diversity initiatives.
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Excellent article, I have shared to LinkedIn
"fairness, meritocracy, and transparency" are common sense and also non-controversial. The concept, in terms of equal opportunity without regard for social class, is more than 200 years old. Napoleon said that every private carried a Marshal's baton in his backpack and needed only to earn it. He did NOT have "diversity targets" for promotion from the ranks but he did promote any ranker who deserved it, and indeed got two or three Marshals in that manner. That is, diversity was the effect rather than the cause.
Admiral John Fisher denounced similarly England's class system that denied equal opportunity to those of lower social class, and Field Marshal Helmuth von Moltke said the Union and Confederacy wasted an enormous amount of talent by refusing to promote anybody who was not a US Military Academy graduate to command rank. He added that Prussia had, like France, abolished the class system some time ago, and both countries made full use of their pool of human talent.
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