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Now Leaving Dullsville

Candy-apple optimism returns to auto paint, a sign of better times?

Taran March @ Quality Digest
Wed, 12/03/2014 - 16:14
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Body

Drivers, choose boldly! It’s time to break the monopoly of black and white vehicles. The monotonous years of colorless commuting, a sad and safe reflection of the moribund recession, are ending. If you’re planning on buying a car to celebrate the uptrending economy, do not settle for silver. Turn your back on taupe.

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This isn’t just a personal plea, although I’ve truly had it with the boring stream of vehicles surging alongside my geriatric Honda, a leprous green holdover from the ’90s. The coating oracle PPG Industries, paint supplier to automakers and the world, has announced its trending “Colorography” series for vehicles, and mercifully, white, black, silver, gray, and natural are taking long-overdue back seats. The future is painted in bright, promising phrases like “brilliant gemstone blue,” “vivid metallic orange,” “vibrant purple” (or as BASF, the German auto-color giant, calls it, “aubergine”), and “regal colors for a post-recession world.”

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Comments

Submitted by umberto mario tunesi on Thu, 12/04/2014 - 09:21

Color My World

I don't think that most people now want cheerful colors mainly because they coupled colors to gloomy recession spirit. Until 3 - 4 years ago the most fashionable color was metal gray, since it's white. A neighbor of mine wanted her brand new car red, to find it easily in the mall parking. The most visibile color to human eye is a nuance between green and yellow, that we would call "acid green". Certainly the most frequent colors are met with are non-colors, they can hardly be distinguished from road asphalt, especially when it's raining, from ice or snow. It's not only a question of fashion, it's also - and first of all - a question of safety: there are self-parking cars, cars with proximity sensors, and so on but nothing - so far - can replace human eye's sensitivity.

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