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Trust As a Marketing Commodity

How can I trust ’em if they won’t be sneaky?

Ryan E. Day
Sat, 06/29/2013 - 15:19
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Body

They did it again—ruined my scoop.  I pride myself on what I consider a natural ability to read between the lines and then find information and facts to fill in that void. Like the void created when companies wax verbose about some altruistic subject like “trust,” but keep mum on their motivation for publicly broaching the subject in the first place. So what am I to think when they just won’t be sneaky?

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Last year Ford Motor Co. invited me to attend its 2012 trend conference. I thought I’d figured out its true motivation for inviting so many “social media types” as a covert attempt to exploit the expanding reach of the social media platform. I was crushed when Scott Monty, Ford’s head of social media, openly confirmed that motivation and went on to explain to me the virtues and effectiveness of this tactic as a service to readers. You can read about my ensuing meal of crow here.

 …

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Comments

Submitted by umberto mario tunesi on Tue, 07/02/2013 - 23:53

E Pluribus Unum

What or whoever we should trust in - be it an invitation or a warning, or a wishful desire - is coined or printed on MONEY. It's high time we grown-ups should stop looking at glazing & blazing pretended-to-be-new as to Eldorados: on june 29th, we Catholics celebrate both Saints, Peter and Paul. Two very different symbols of interpreting humanity, both communicating Trust, both communicating honesty. Thank you.

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Submitted by pillecw on Mon, 07/08/2013 - 09:15

Grammatical faux pas

Good article, but I was briefly distracted by the phrase "when companies wax verbosely".  The verb "wax" in this context is a linking verb (like "is", "are", "was", "were", etc.) and as such takes an adjective, not an adverb.  The most common manifestation if this error is when people say "I feel badly...".

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Submitted by Ryan E. Day on Wed, 07/10/2013 - 09:21

In reply to Grammatical faux pas by pillecw

"Waxing Verbosely"

Thank you for your comment, I'm glad you enjoyed the article. Good catch on the grammer. I hate to admit it, but I am guilty, quite often, of taking linguistic license in my efforts to engage readers and retain my own voice. Our editors try to keep me reigned in as much as possible, but...de sculpa. Please feel free to peruse my other works here in QD and correct me at will. It helps me to improve. Thanks again and enjoy—Ryan E. Day
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