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Not Another Toyota Article!

The better your reputation for quality, the more you get slammed from an adverse event

Steven Ouellette
Thu, 02/10/2011 - 08:07
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With the announcement of another Toyota recall, it seems that everyone and their dog have an opinion about Toyota, and some of them might even be drawing the right conclusions. While everyone is allowed to have opinions (not the dogs—on quality matters I don't trust entities that consider cat poo a delicacy), it’s interesting to note that Toyota’s was not the biggest recall, not even the biggest in recent memory. So why do they get all the bad press—and what does it mean for quality?

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My students started me thinking about this in an online discussion. First off, let’s put the Toyota recall into historical perspective:

Figure 1: Recall ranking from www.rpmgo.com/11-biggest-auto-recalls-in-history

 …

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Comments

Submitted by dvanputten on Thu, 02/10/2011 - 10:50

Not Another Toyota Article

Hello Steven:

 

I thought this was a great article. You raise some interesting things to think about. Keep the great articles coming.

 

Thnak you,

Dirk van Putten

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Submitted by Steven Ouellette on Thu, 02/10/2011 - 12:04

In reply to Not Another Toyota Article by dvanputten

Keep on readin'

Thanks for reading Dirk, and for the kind words!

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