Content by Hubert Gatignon
Viewing Healthcare Through an Economics LensResearchers share findings on projects covering patient support, costs, and operations management
Wed, 03/27/2019 - 12:02
Health and economics are linked in more ways than just health insurance. When we look past the obvious, research shows us how brain scans, the gig economy, or even hospital queues are all part of the expanding domain of health economics. Recently,…
Manipulating Consumers Is Not MarketingAre marketers filling needs or creating them?
Wed, 05/25/2016 - 14:47
There can be little argument that consumers are growing more suspicious of business. They question its motives, and increasingly, its marketing, which recently has been said to be manipulative. Consumers are ever more aware of the Internet pop-ups…