Content by Hubert Gatignon

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Viewing Healthcare Through an Economics Lens
Hubert Gatignon
Health and economics are linked in more ways than just health insurance. When we look past the obvious, research shows us how brain scans, the gig economy, or even hospital queues are all part of the...
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Manipulating Consumers Is Not Marketing
Hubert Gatignon
There can be little argument that consumers are growing more suspicious of business. They question its motives, and increasingly, its marketing, which recently has been said to be manipulative....