Content by Joerg Niessing

Joerg Niessing's picture
Joerg Niessing
A new digital era of business-to-business (B2B) sales and marketing is upon us. It’s driven by corporate customer demand for online access to their suppliers’ offerings and expertise. Taking...
Joerg Niessing's picture
Joerg Niessing
Since Covid-19’s arrival, digital resilience increasingly refers to the strategic use of digital technologies in delivering customer value and business growth despite adversities. Indeed, some...
Joerg Niessing's picture
Joerg Niessing
I’ve noticed that many companies are using the trendy term “digital transformation” without fully understanding what it means. Leveraging digital technology to make organizational processes and...