Content by Joerg Niessing, Fred Geyer
Making the Shift to Digital Sales in B2BThe old methods of demand generation won’t work in the always-online era
Mon, 12/07/2020 - 12:02
A new digital era of business-to-business (B2B) sales and marketing is upon us. It’s driven by corporate customer demand for online access to their suppliers’ offerings and expertise. Taking advantage of this shift is challenging because it requires…
Building Digital Resilience Around the CustomerDigital resilience starts with an analytics transformation: data set, mindset, and skill set
Thu, 07/30/2020 - 12:02
Since Covid-19’s arrival, digital resilience increasingly refers to the strategic use of digital technologies in delivering customer value and business growth despite adversities. Indeed, some industries—such as hospitality, higher education, or…
Successful Digital Transformation Starts With the CustomerCustomer-centricity revolutionizes the banking industry in Serbia
Tue, 02/23/2016 - 14:41
I’ve noticed that many companies are using the trendy term “digital transformation” without fully understanding what it means. Leveraging digital technology to make organizational processes and offerings more efficient may increase profit margins…