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Successful Digital Transformation Starts With the Customer

Customer-centricity revolutionizes the banking industry in Serbia

Joerg Niessing
Tue, 02/23/2016 - 14:41
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I’ve noticed that many companies are using the trendy term “digital transformation” without fully understanding what it means. Leveraging digital technology to make organizational processes and offerings more efficient may increase profit margins in the short term. But a true digital transformation confers lasting advantage by revolutionizing the entire customer experience across all digital touchpoints.

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