Content by Michael Huda

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Michael Huda
We frequently get calls from customers who can’t figure out why their color measurements vary, even when they’re using maintained devices. Why would a sample read one way one day, then slightly...
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Michael Huda
Color is our perception of reflected light across the visible spectrum. When light hits an object, it absorbs some rays and reflects others. The color of light that reflects back into our eyes is...
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Michael Huda
Speaking the language of color isn’t like telling someone your name and expecting him to remember it. Our minds just don’t process color like that. While vague color descriptions are sufficient...
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Michael Huda
What happens to products when color goes wrong? It’s wrong color that keeps discount stores in business. Copy paper that isn’t quite bright enough, a label with the wrong color red, or a pillowcase...