Content by MIT Management Executive Education
Pitch Perfect: Using Human Signals to Convince and PersuadeA second communication channel revolves not around words but around social relations
Wed, 05/14/2014 - 11:39
The art of the business-plan pitch could fill volumes of business-school literature. But what if the real secret sauce had less to do with content and everything to do with delivery?
Alex ‘Sandy’ Pentland, director of MIT’s Human Dynamics… Launching a Successful Startup, Part 3Finding your beachhead market
Tue, 04/01/2014 - 10:19
This is the third and final post in a series on launching a successful startup.
In his book, Disciplined Entrepreneurship: 24 Steps to a Successful Startup, Bill Aulet, managing director of the Martin Trust Center for MIT Entrepreneurship, stresses… Launching a Successful Startup, Part 2Finding the sweet spot
Tue, 12/24/2013 - 11:57
In his book, Disciplined Entrepreneurship: 24 Steps to a Successful Startup (Wiley, 2013), Bill Aulet, managing director of the Martin Trust Center for MIT Entrepreneurship, goes beyond theory to outline the steps anyone can take to become a… Launching a Successful Startup, Part 1The brainstorming phase
Tue, 12/17/2013 - 18:02
One of the most common mistakes new entrepreneurs make is trying to be everything to everyone in the hopes of increasing their market share. In the beginning, many entrepreneurs take an “act now, plan later” approach to get a jump on the…
