Content by The Un-Comfort Zone With Robert Wilson

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The Un-Comfort Zone With Robert Wilson
When I was a kid, I hated Burger King. I hated it because they put sweet pickle relish on their regular hamburgers, and I hated sweet pickle relish. And, they put mayonnaise on The Whopper, and I...
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The Un-Comfort Zone With Robert Wilson
The other day I overheard this comment: “Why does innovation always have to be about disruption? That’s all I ever hear anymore, ‘disruption, disruption, disruption,’ and it makes me uncomfortable...
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The Un-Comfort Zone With Robert Wilson
I was shocked to see that I had to walk through a maze of stacked pallets in order to enter the store. Then I saw a man spraying the shopping carts with some chemical, and I felt a chill run...
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The Un-Comfort Zone With Robert Wilson
Yes, you really do have a secret superpower, although it might be better described as a hidden superpower since you’re probably not aware of it, which means you’re not using it. Will this superpower...
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The Un-Comfort Zone With Robert Wilson
I recently wrote a column about loyalty, which got me thinking about trust. I wondered who is in my life that I trust, and who that I don’t trust. It didn’t take me long to realize that I trust...
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The Un-Comfort Zone With Robert Wilson
In a previous column (“Why Innovate? To Make Money, of Course!”), I wrote that in order to make money from innovation, you need to find a good problem to solve. I suggested that a good way to find...
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The Un-Comfort Zone With Robert Wilson
When I was 7 years old, I went into the woods behind my house, built a fire, then fried an egg over it in an old pie tin. When the egg was done, I ate it. I didn’t even like eggs, but because I had...
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The Un-Comfort Zone With Robert Wilson
Many people are writing about innovation. Yet, the more I read, the more confusing the term becomes. Some have said an innovation is an idea. Others have said an idea isn’t an innovation until it...
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The Un-Comfort Zone With Robert Wilson
In this column I’ve written about embracing change because it prepares you to think more creatively, and it’s part of the innovator’s lifestyle. I’ve also written about accepting change even if you’...
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The Un-Comfort Zone With Robert Wilson
A few years ago I wrote about a Facebook exchange between two friends of mine that upset me because one of my friends resorted to name-calling instead of addressing the other friend’s arguments. In...