Content by Thomas R. Cutler
Successful BrandingClarity above all
Mon, 03/10/2008 - 22:00
Powerful brands can drive success in competitive markets and become the organization’s most valuable assets. Wikipedia suggests that, “Brands were originally developed as labels of ownership: name, term, design, and symbol.” Today, how brands… Complex ManufacturersGlobalization trend drives quality technology adoption
Mon, 02/18/2008 - 22:00
In the first quarter of 2007, my company conducted a complex-manufacturing research survey of 1,473 senior management level executives (CEO, COO, CFO, vice-president of operations). Complex manufacturers were defined as those employing “other than… Complex ManufacturersGlobalization drives quality-technology adoption
Mon, 02/18/2008 - 22:00
In the first quarter of 2007, my company conducted a complex-manufacturing research survey of 1,473 senior management level executives (CEO, COO, CFO, vice-president of operations). Complex manufacturers were defined as those employing “other than… Lean advantages in industrial marketing<em>No</em> dissatisfied customers
Mon, 01/21/2008 - 22:00
Industrial-marketing programs must encompass the full range of activities needed to grow a business profitably, and often these programs neglect to cover the retention and expansion of a business with existing profitable customers.
In a global… Lean Advantages in Industrial Marketing<i>No</i> dissatisfied customers
Mon, 01/21/2008 - 22:00
Industrial-marketing programs must encompass the full range of activities needed to grow a business profitably, and often these programs neglect to cover the retention and expansion of a business with existing profitable customers.
In a global… Customer Relationship Management and ISO 9001Loyal customers are the goal.
Mon, 05/21/2007 - 22:00
Customer relationship management (CRM) usually refers to sales activities, and CRM software is commonly purchased, and occasionally used, to track potential customers, existing customers and sales activities.
“Contract manufacturing is… Customer Relationship Management and ISO 9001Loyal customers are the goal.
Mon, 05/21/2007 - 22:00
Customer relationship management (CRM) usually refers to sales activities, and CRM software is commonly purchased, and occasionally used, to track potential customers, existing customers and sales activities.
“Contract manufacturing is… Food Safety and QualityKosher and halal standards
Mon, 04/23/2007 - 22:00
Food quality and safety are priorities for consumers, and from Hazard Analysis and Critical Control Points (HACCP) to the Bioterrorism Act to lot traceability, food manufacturers are responding. Reputations and brands are at risk when safety… Food Safety and QualityKosher and halal standards
Mon, 04/23/2007 - 22:00
Food quality and safety are priorities for consumers, and from Hazard Analysis and Critical Control Points (HACCP) to the Bioterrorism Act to lot traceability, food manufacturers are responding. Reputations and brands are at risk when safety… Managing Technical DocumentsLess is more
Mon, 03/19/2007 - 22:00
More than 13 hours per week creating documents and nearly seven hours per week organizing documents are common among small and midsize engineer-to-order (ETO) manufacturers; four hours per week are spent managing document routing and another 10…
