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Patrick Moorhead

Patrick Moorhead has built a diverse 20-year career at the forefront of digital marketing and advertising, with roles spanning national and global leadership positions at agencies including Razorfish and FCB, and senior strategic marketing, sales, and client management responsibilities at Catalina Marketing, Twitter, and most recent as chief marketing officer (CMO) for Label Insight Inc. Currently Moorhead is the CMO at SaaS start-up Pricefx. He is responsible for all aspects of brand marketing and communications, ranging from public relations and press, paid media, event marketing, partnerships, content development, sales messaging and collateral, and social media.

 

Mon, 01/13/2020 - 12:03
Quality Has a Role to Play in Pricing and Should Claim a Seat at the TableQuality impacts the overall cost of a product and should be part of value-pricing data
Mon, 01/13/2020 - 12:03
According to the Journal of Consumer Research, a high price indicates either bad value or good quality, whereas a low price indicates either good value or poor quality. At the heart of this dichotomy is the role that quality plays in both the…
      

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