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Maribeth Kuzmeski

Author and consultant

Maribeth Kuzmeski is the author of five books, including … And the Clients Went Wild! How Savvy Professionals Win All the Business They Want (Wiley, 2010) and The Connectors: How the World’s Most Successful Businesspeople Build Relationships and Win Clients for Life (Wiley, 2009). She is the founder of Red Zone Marketing LLC, which consults with businesses from entrepreneurial firms to Fortune 500 corporations on strategic marketing planning and business growth. An internationally recognized speaker, she shares the tactics that businesspeople use today to create more sustainable business relationships, sales, and marketing successes.

Thu, 10/15/2009 - 05:30
’Tis the Season (for P#ss@d-Off Customers)Now’s the time to over-service customers and right any wrongs fast
Fri, 12/17/2010 - 07:07
It’s that special season again: the season of crowded stores, whiny kids, irritable customers, and stressed-out employees. If you’re a business owner—in any industry but especially in retail—the holidays are a precarious time. When fuses are short…
When “At Your Service” Fails: Six Steps to Service RecoveryDon’t wait for the third complaint to work out a customer service kink
Tue, 11/23/2010 - 06:47
Consider the following scenario: It’s 8 a.m. and you’re in an upscale hotel in Times Square—part of a well-known chain you regularly frequent—getting ready for a crucial business meeting. As you turn on your hairdryer, the power goes out. A bit…
Five Principles for Turning Clients into Loyal FansDon’t look for perfect clients; create them
Wed, 09/15/2010 - 15:35
Once upon a time, customer service meant more than pressing 2 to wait (and wait and wait) for “the next available representative.” Companies valued those who bought their goods and services and went the proverbial extra mile to make them happy.…
Books: Five Ways to Turn Angry Clients into Happy OnesHow to transform customer frustration into a stronger business relationship—one that lasts a long time.
Thu, 10/15/2009 - 05:30
It happens to the best of us. An upset client calls to complain about a product or service, and you’re completely caught off guard. How do you react? Do you fly off the handle right along with him? Or do you respond in a calm, thoughtful way that…
      

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