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Maria Besiou

Maria Besiou is Professor of Humanitarian Logistics at Kühne Logistics University.

Tue, 06/27/2017 - 12:02
Two New Commandments of Customer EngagementThe amplifying effect of online communities can help smaller competitors level the playing field
Tue, 06/27/2017 - 12:02
The digital revolution is transforming the relationship between consumers and companies. Nearly all business functions are feeling the effects, but conventional marketing sits squarely on the fault lines of disruption. Brand-authorized messages…
      

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