Julie Fraser has 25 years experience as a manufacturing systems industry advisor, marketer, speaker, and consultant. An expert on production plant software or manufacturing execution systems (MES), Fraser is the principal industry analyst and the president of U.S. operations for Cambashi, which is a hybrid between a management and marketing consultancy, an industry analyst firm, and a market research company. Prior to Cambashi, Fraser ran the manufacturing applications-focused analyst firm, Industry Directions, and was vice president of marketing for Baan Supply Chain Solutions, senior analyst on MES and integration at AMR, and editor-in-chief of CIM Strategies Inc.’s newsletter.