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Brandon McFadden

Brandon McFadden is an assistant professor of food and resource economics at the University of Florida. His research focuses on consumer behavior, food choice, and attitudes toward contemporary agriculture production. This includes the effects of advertising on GMO labeling initiatives and cognitive biases on genetically modified goods.

Wed, 11/08/2017 - 12:03
‘Gluten-Free Water’ Shows Absurdity of Trend in Labeling What’s AbsentConsumers will become ever-more mystified about what’s on a label
Wed, 11/08/2017 - 12:03
The food labeling craze coupled with banner headlines about the dangers of gluten, genetically modified organisms (GMOs), and hormones are leading to increasingly absurd results. For example, you can now buy “premium” water that’s not only free of…
      

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