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Bill Lee

President

Bill Lee, president of Lee Consulting Group, helps organizations reinvent customer relationships and accelerate growth through the creation of engaged, passionate customer advocates and communities. He pioneered the concept that return on relationship is the key to organic growth in organizations of any size, public or private. For the last eight years, Lee has built vibrant communities of customer engagement professionals. Lee is the author of the book, The Hidden Wealth of Customers: Realizing the Untapped Value of Your Most Important Assett (Harvard Business Review Press, 2012) and the book, Mavericks in the Workplace: Harnessing the Genius of American Workers (Oxford University Press, 1998).

Wed, 09/12/2012 - 11:14
The End of Marketing As We Know ItInnovative companies use techniques based on peer influence and community building
Fri, 11/09/2012 - 15:29
Consider for a moment the annoying, interruptive, often obnoxious nature of traditional marketing. Dinnertime phone calls from strangers in noisy telemarketing centers. Glossy pictures of the latest fashions worn by models who barely look human.…
Seven Things Your Customers Can Do Better Than YouCustomers influence your product development and even close sales for you
Wed, 09/12/2012 - 11:14
I want you to see your customers in a (lucrative) new light. The old paradigm works like this: Your company produces goods and services that help customers get a job done. In return, the customers pay you money. You take that money and invest a good…
      

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