Neil Mason is senior vice president of customer engagement at iJento. He is responsible for providing iJento clients with the most valuable customer insights and business benefits from iJento's digital and multichannel customer intelligence solutions. His expertise ranges from advanced analytical techniques such as segmentation, predictive analytics, and modelling through to quantitative and qualitative customer research. Mason has a bachelor’s degree in engineering from Cambridge University and an MBA and a postgraduate diploma in business and economic forecasting.