Founded in 1904, the United Fresh Produce Association is committed to driving the growth and success of produce companies and their partners. United represents the interests of member companies worldwide throughout the fresh produce supply chain, including family-owned, private, and publicly-traded companies in the following areas: leadership in government relations, issues management, and media advocacy; leadership in food safety/quality assurance/nutrition and health; focus on innovation/business growth through increased produce sales and profitability; and local/global services to meet members’ needs.