Thu, 08/20/2009 - 05:30
All you have to do is look around you to know that brands are powerful. In fact, most people are so loyal to certain brands that they stick with them for life. If brand-name products can evoke that kind of loyalty, why can't people? Well, they can…
Brenda Bence
Coach
Brenda Bence, branding expert and certified executive coach, is the author
of How YOU Are Like Shampoo (Global Insight Communications, 2008), the only start-to-finish book for defining,
communicating, and taking control of your personal brand at work. After
graduating from Harvard Business School, Brenda developed mega brands for
Procter & Gamble and Bristol-Myers Squibb. She now travels the world
speaking, training and coaching on corporate and personal brand development.
For more information, visit www.BrendaBence.com.
Thu, 08/20/2009 - 05:30