Joe Schaeppi

Solsten

Joe Schaeppi is a psychotherapist, former head of UX at Big Fish Games, and UX director at McCann. Founder and former CEO of Epicstoke, Schaeppi holds a master’s degree in clinical psychology. His background in cognitive-behavioral science and interactive design has shaped Solsten’s mission to make technology better and more sustainable for humans.

Wed, 04/01/2026 - 12:03

AI Adoption in Industry Depends on Understanding Human Behavior Until AI accounts for how humans actually think, even the most advanced tools will struggle to gain real traction

Wed, 04/01/2026 - 12:03

Across manufacturing floors, pharmaceutical labs, and industrial supply chains, AI is moving from experiment to infrastructure. Systems now monitor equipment before it fails, flag quality defects faster than inspectors, and recommend production…