Erdem Dogukan Yilmaz

Assistant professor

Erdem Dogukan Yilmaz is an assistant professor at INSEAD's Europe campus. He teaches the MBA elective NBV (New Business Ventures). His research explores innovation in digital markets, platform strategy, user innovation, and the development of artificial intelligence.

Wed, 12/03/2025 - 12:01

Mining Better Innovation From the AI Gold Rush Cultivate genuine innovation by rewarding novelty over replication

Wed, 12/03/2025 - 12:01

From the internet and smartphones to 3D printing, recent decades have ushered in general-purpose technology that increases efficiency and collapses the cost of routine tasks. The latest general-purpose technology—you guessed it, generative AI (gen…