Annie Wilson

Annie Wilson is a senior lecturer of marketing and faculty director of the Marketing Undergraduate Student Establishment (MUSE) at Wharton. Wilson also has served as a senior behavioral scientist for Vanguard. She received a Ph.D. in marketing from Harvard Business School, and a bachelor’s degree in English and psychology from Georgetown University. Her research interests include minimalism, signaling in consumer behavior, and responses to resource scarcity. Wilson’s research has been published in marketing journals including Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Association of Consumer Research, and Appetite, and has been covered in Harvard Business Review.

Tue, 07/15/2025 - 12:03

The Growth EquationAvoid customer-segment collisions

Wed, 10/01/2025 - 12:01

Nano Tools for Leaders, a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management, are fast, effective tools that you can learn and start using in less than 15 minutes, with the potential to…

‘Cold Spray’ 3D Printing Technique Proves Effective for Bridge RepairResearchers show bridge corrosion can be repaired onsite using additive manufacturing

Tue, 07/15/2025 - 12:03

More than half of the nation’s 623,218 bridges are showing significant deterioration. Through an in-field case study conducted in western Massachusetts, a team led by the University of Massachusetts at Amherst—in collaboration with researchers from…