Annie Wilson is a Senior Lecturer of Marketing and faculty director of the Marketing Undergraduate Student Establishment (MUSE) at Wharton. Wilson also has served as a senior behavioral scientist for Vanguard. She received a Ph.D. in marketing from Harvard Business School, and a bachelor’s in English and psychology from Georgetown University. Her research interests include minimalism, signaling in consumer behavior, and responses to resource scarcity. Wilson’s research has been published in marketing journals including Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Association of Consumer Research, and Appetite, and has been covered in Harvard Business Review.