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Jonah Berger

Professor and researcher

Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania with expertise in social influence, consumer behavior, and product and behavioral trends. His work has been published by the New York Times, Wall Street Journal, and Harvard Business Review. Professor Berger is the internationally bestselling author of multiple books including Contagious: Why Things Catch On (over half a million copies in print in over 30 languages; Simon & Schuster, 2016) and Invisible Influence: The Hidden Forces that Shape Behavior (Simon & Schuster, 2017). 

Thu, 02/13/2025 - 12:02
Small Shifts, Big Impact: Elevate Your LeadershipWharton experts offer quick tips to enhance your effectiveness in management
Thu, 02/13/2025 - 12:02
Nano Tools for Leaders—a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management—are fast, effective tools that you can learn and start using in less than 15 minutes, with the potential to…
      

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