Professor Jerry (Yoram) Wind is a recognized expert in organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy. One of the most cited authors in marketing, he is a prolific author or multiple books, research papers, articles and monographs. He has received four major marketing awards and is the founding editor of Wharton School Publishing. Professor Wind has taught MBA courses in Marketing Strategy, Marketing Methods and Applications for Business Consulting, Creativity and Interactive Marketing in the Age of the Empowered Consumer.