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Jerry Wind

Professor and researcher

Professor Jerry (Yoram) Wind is a recognized expert in organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy. One of the most cited authors in marketing, he is a prolific author or multiple books, research papers, articles and monographs. He has received four major marketing awards and is the founding editor of Wharton School Publishing. Professor Wind has taught MBA courses in Marketing Strategy, Marketing Methods and Applications for Business Consulting, Creativity and Interactive Marketing in the Age of the Empowered Consumer.  

Thu, 02/13/2025 - 12:02
Small Shifts, Big Impact: Elevate Your LeadershipWharton experts offer quick tips to enhance your effectiveness in management
Thu, 02/13/2025 - 12:02
Nano Tools for Leaders—a collaboration between Wharton Executive Education and Wharton’s Center for Leadership and Change Management—are fast, effective tools that you can learn and start using in less than 15 minutes, with the potential to…
      

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