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This article was originally published on Knowledge@Emory, an online business journal that provides thought leadership, research, and strategic perspectives from faculty at Emory University and its Goizueta Business School that enable executives to optimize business trends and tackle complex business problems of the day.

Fri, 07/18/2008 - 05:37
Emotional Engagement Adds ValueTransform the customer's experience
Fri, 07/18/2008 - 05:37
Harley-Davidson knows how to build ownership. For decades, the motorcycle company has attracted and retained a client base that shows no signs of waning. People purchase its products without solicitation, and collectively they gladly spend millions…