Not long ago a new client asked our team to lead an innovation project to create a product. As always with a new client, we did a quick survey. It’s important to understand what the client knows and has attempted in the name of innovation.

For those awake enough to respond, please supply the Jeopardy question to this answer: “A computer system that won a million dollars in 2011 with access to 200 million pages of content, including the full text of Wikipedia.”

Hackers and hipsters may be behind the innovative success of today’s startups, but established companies require different skill sets.