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Five Contributing Factors of a Failed Reputation
When giant companies known for the quality of their products and services find themselves suddenly in the news due to massive recalls—think Volkswagen, Toyota, John Deere, Craftsman, or Chipotle—the first question to emerge often is: What went wrong?
Brain Imaging Triggers Marketing Breakthroughs
The holy grail of marketing—a universal predictor of customer behavior—may be closer than ever, thanks to recent advances in the field of neuromarketing.
A Surgeon’s View of Data-Driven Quality Improvement
There’s plenty of noisy disagreement about the state of healthcare, but when you look beyond the controversies, a great deal of common ground exists.