My first experience with the word “culture” comes from my high school science class. We grew a living organism on a nutrient base, which the teacher called a culture. The girls in class described it using the medical term, “Eeewwwww!” Years later, in the business world, I find top managers subjected to the pressure to incorporate a quality culture into their business, describing it in the executive term, “Eeewwwww!” Like the old cereal commercial, they are told it’s “supposed to be good for you,” which means it doesn’t taste very good.

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