Standards are not for just the minority of businesses with thousands of employees. According to the World Bank, micro, small, and medium-sized enterprises (MSMEs) make up more than 90 percent of all companies and account for up to 70 percent of total employment. In developing countries, small businesses are key to economic growth and job creation. Inclusive GDP growth is particularly influenced by female-led companies.

MSMEs stand to benefit hugely by aligning with International Standards, which help cut costs, bolster credibility and confidence, and compete with larger businesses in the international market.

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