When giant companies known for the quality of their products and services find themselves suddenly in the news due to massive recalls—think Volkswagen, Toyota, John Deere, Craftsman, or Chipotle—the first question to emerge often is: What went wrong?

The holy grail of marketing—a universal predictor of customer behavior—may be closer than ever, thanks to recent advances in the field of neuromarketing.

There’s plenty of noisy disagreement about the state of healthcare, but when you look beyond the controversies, a great deal of common ground exists.