Is Anybody Listening?
A new book from the Advertising Research Foundation (ARF) bemoans, at least in part, marketers’ continued reliance on traditional consumer surveys (termed “asking”) in spite of the ready abundance of relatively inexpensive consumer buzz tracking (called “listening”)
Product News: Hexagon Metrology Unveils Feature-Rich Touch Screen Jogbox
(Hexagon Metrology: North Kingstown, RI) — Hexagon Metrology Inc. has announced the availability of the Universal Jogbox, a new hand-held input device for Brown & Sharpe and Sheffield brand coordinate measurement machines (CMMs) shipped from the North Kingstown, Rhode Island factory.
Survey: Apple Leads in Customer Service Quality, HP Improves
(Vocal Laboratories Inc: Minneapolis) -- Apple continues to lead Dell and Hewlett Packard (HP) in customer satisfaction with phone-based technical support, but HP made marked improvements since 2008, according to the latest study conducted by Vocal Laboratories Inc. (Vocalabs).
Product News: GE X-Ray Detector Brings Portability to Digital Radiography
(GE Sensing & Inspection Technologies: Billerica, MA) -- Weighing just 13 lb (6 kg), the DXR250V is the latest lightweight and portable digital radiography tool from GE Sensing & Inspection Technologies.
Product News: Navigator Technology for Zeiss CONTURA G2
(Carl Zeiss: Maple Grove, MN) -- Carl Zeiss is expanding its CONTURA G2 product line. Already popular with mid-sized companies, it now includes the accurate and very fast CONTURA G2 navigator coordinate measuring machine (CMM).
Flexing Its Muscle: Why Manufacturing Is Bouncing Back
Is the manufacturing sector getting more respect?
Product News: Software Unifies Product Development for Medical Device Companies
(Cognition Corp.: Bedford, MA) -- Cognition Corp., a worldwide leader in Web 2.0 product development software, has released Cognition Cockpit 5.6, providing medical device companies a system that captures
Understanding Variation
What is known as “point mentality” is a knee-jerk response to what appears to be a problem.