WellPoint Inc., one of the nation’s largest health benefits provider, recently launched "360 Health," a public outreach program that addresses preventive care, health improvement and care coordination. "360 Health" is the industry’s first program to integrate all care-management programs and tools into a centralized, consumer-friendly resource that assists members in navigating the health care system. The clinical information provided through the service was developed by leading health professionals, some from Harvard Medical School. In addition to clinical information, the program provides members with access to online wellness and lifestyle programs, and to discounts on health-related products and alternative medicine therapies.

“Given recent advances in medical care and technologies, as well as all of the health information available to consumers today, it is easy to become overwhelmed,” says Samuel Nussbaum, chief medical officer of WellPoint. “The services provided through ’360 Health’ are member-focused, harnessing the knowledge of thousands of medical professionals, including physicians, nurses and nutritionists.”

 …