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Consumers Love Beer

Quality Digest
Mon, 12/05/2005 - 22:00
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American consumers are more satisfied than ever with the quality of beer produced by the nation’s largest breweries, according to the American Society for Quality’s Quarterly Quality Report. This quarter, ASQ examined consumer ratings on the following manufactured nondurable goods: food and beverages, apparel, cigarettes, breweries, athletic shoes, personal care products, pet food and cleaning products. The American Customer Satisfaction Index provided the figures as part of its third-quarter report.

The perceived quality index—the focus of the Quarterly Quality Report and a component of the ACSI—stands at 87.4. Nondurables are a bright spot on the index, sitting a full nine points above the overall national quality index of 78.5 for the entire economy. There wasn’t a single company in the entire manufacturing nondurables sector that experienced a significant decline in its perceived quality score.

Breweries were the highest-rated industry, in which all measured companies saw gains in consumer-perceived quality. This is significant, as the industry lost ground with consumers over the last decade.

 …

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