Watchfire, a provider of software and services to manage online risk, quality and compliance, has been awarded the prestigious HP/IAPP Privacy Innovation Award. The award is sponsored by Hewlett-Packard and managed exclusively by the International Association of Privacy Professionals.Evaluated by a panel of privacy experts, the privacy module of Watchfire’s WebXM software was selected for providing quantifiable value and innovative privacy technology, resulting in more effective business processes and improved online customer trust. The award was presented at the IAPP Privacy Academy in Las Vegas.

“Watchfire’s innovation and thought leadership have helped shape this growing and important market,” says J. Trevor Hughes, IAPP executive director. “Trust is a vital component in earning and maintaining customer loyalty and brand strength, and the online experience is a big part of achieving and keeping that loyalty.”

Watchfire’s Web XM privacy module scans enterprise Web properties, regardless of size or complexity, for issues such as missing privacy statements, insecure data collection forms, P3P, cookie presence and third-party links.

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