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Octave Launches Brand Built Around Unleashing Intelligence at Scale

Helps organizations navigate uncertainty and manage change across the world’s most critical infrastructure

Quality Digest
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Thu, 03/12/2026 - 12:02
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(Octave: Huntsville, AL) -- Octave, the potential software spin-off from Hexagon AB, unveiled its new brand identity, marking a major step toward its transition into an independent company. Comprising Hexagon’s Asset Life Cycle Intelligence and Safety, Infrastructure & Geospatial divisions, alongside the Bricsys, ETQ, and Projectmates businesses, Octave’s brand signals a clear vision of purpose and mission to unleash intelligence at scale.

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The new brand unifies a market-leading portfolio that solves and simplifies complexity across the entire life cycle, from design and build to the operation and protection of people, property, and assets.

“Octave exists to help customers make better decisions when complexity is high and the stakes matter,” says Mattias Stenberg, chief executive officer of Octave. “We aren’t just launching a logo; this is a commitment to help organizations achieve the outcomes that matter most. When failure isn’t an option and success is essential, Octave provides the clarity and accountability leaders need to realize their most critical outcomes.”

Industrial and infrastructure organizations are facing escalating complexity and uncertainty across their operations. Today’s leaders face a world of operational chaos, fragmented systems, and data they can’t trust.

Octave meets these challenges by transforming fragmented data into decisive action, helping leaders cut through the noise and turn unpredictability into a competitive edge.

The Octave portfolio is powered by domain-specific artificial intelligence that helps organizations achieve crucial outcomes across the life cycle that were previously difficult to address.

By connecting the flow of data into one contextualized platform and leveraging domain-specific artificial intelligence, Octave solutions provide the intelligence required to optimize performance across four core pillars.

Design: Supports 3D modeling, engineering analysis, simulation, and geospatial intelligence. Enables teams to create information-rich digital representations that serve as the basis for downstream activities.

Build: Connects engineering, procurement, fabrication, construction, and commissioning workflows. Octave solutions coordinate materials, track progress, manage changes, and improve cost and schedule predictability.

Operate: Unifies operational data, historical information, maintenance activities, quality systems, and worker tools. This enables real-time insight, predictive intelligence, and improved asset and system performance.

Protect: Elevates public safety, physical security, and industrial cybersecurity. This includes incident response, emergency management, situational awareness, digital security, and regulatory compliance.

As part of Octave’s new brand, the company also launched its new website, octave.com, and a social media presence to bring to life how Octave supports critical assets and people across the globe.

The spinoff of Octave remains subject to an ongoing separation process and final approval of the board and shareholders, as well as other conditions, consents, and regulatory approvals. There can be no assurances a separation, spin-off, or listing will occur.

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