Uncertainty often pushes manufacturers to slow down. Orders fluctuate, budgets tighten, and “wait and see” becomes the default strategy. But a growing number of companies are taking the opposite approach, using slowdowns as windows to invest in digitalization and automation.  

Hexagon’s 2025 “America’s State of Manufacturing Report” shows that while 52% of manufacturers are hiring cautiously, 53% are increasing investments in automation. This isn’t about lavish spending; it’s about necessity. Skills shortages, supply chain volatility, and outdated technology are proving far riskier than moving forward, especially when 72% of manufacturers say outdated tech is hurting their ability to attract and retain talent, and only 8% believe they are reskilling effectively. 

Why now, not later?

Delaying change until markets stabilize feels safe, but disruption isn’t on pause and neither are customer expectations. Shrinking lead times, rising quality demands, and pressure for better visibility into production make standing still a costly choice. 

Periods of slower growth offer an advantage: the bandwidth to implement change without jeopardizing delivery schedules. Manufacturers who modernize during these windows can test new processes, train teams, and refine workflows before volume returns to peak. This preparation means they’re ready to respond faster and with more agility when demand rebounds. 

Digitalization doesn’t have to be disruptive

For many small and midsize manufacturers, the hesitation comes from the assumption that automation requires multimillion-dollar investments and long shutdowns. That may have been true in the past, but today’s solutions, from cloud-based quality platforms to AI-guided inspection tools, are built to integrate with existing systems and scale over time.  

In the quality arena, automating inspection routines and centralizing measurement data can free skilled operators for higher-value work, reduce variability between shifts, and even shorten time to decision without replacing legacy machines.  

On the shop floor, tools like Hexagon’s Nexus Connected Worker bring digital work instructions, connected sensors, and predictive maintenance into a single, accessible platform, adding visibility and reducing unplanned downtime—all without a full system overhaul.  

First steps toward smarter operations

Manufacturers aiming to reset instead of retreat can start small and scale gradually.

Target bottlenecks first. Identify processes that cause the most delays, rework, or quality issues. Early wins in these areas deliver immediate ROI and help build internal support.

Start with scalable solutions. Select technology that integrates with current infrastructure but can expand capabilities later. This approach minimizes disruption while keeping growth options open.  

Engage operators from Day One. The best tools fail without adoption. Involve operators in the evaluation process, run pilot programs, and create feedback loops so changes work in practice, not just theory.

Prioritize interoperability. Choose solutions that communicate seamlessly with existing machines, sensors, and software. This prevents data silos, speeds implementation, and ensures that insights are shared across the business.  

Track and share results. Establish clear metrics like reduced downtime, improved yield, or faster inspection cycles. Share progress internally to sustain momentum and justify future investments. 

Invest in training alongside tools. Technology alone doesn’t close the skills gap. Pair new systems with targeted upskilling so teams can use them to their full potential. 

A smarter path forward

When approached incrementally, digitalization and automation aren’t disruptive; they’re empowering. By starting where they are and upgrading in strategic phases, manufacturers can boost productivity, reduce risk, and set themselves up for long-term growth.

Slow times don’t have to mean a standstill. For companies willing to act now, this period can be less about enduring and more about building resilience. Those that reset instead of retreat will be able to move faster, serve customers better, and compete harder when the next wave of opportunity arrives.