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Ninety Percent of Organizations Using AI to Create KPIs Report Improvement

More than 50% of business leaders acknowledge need for improved KPIs

Tue, 03/12/2024 - 13:00
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(MIT SMR and BCG: Boston) -- Despite tremendous advances in analytics and AI capabilities, key performance indicators (KPIs) increasingly fail to take advantage to deliver the information and insights leaders need to succeed. However, according to a report released by MIT Sloan Management Review (MIT SMR) and Boston Consulting Group (BCG), more companies are using AI to make KPIs increasingly forward-looking and connected, dramatically improving legacy performance metrics.

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The report, The Future of Strategic Measurement: Enhancing KPIs With AI, presents findings from MIT SMR and BCG’s seventh annual global research study on AI and business strategy. It’s based on a global survey of more than 3,000 respondents representing more than 25 industries and 100 countries, as well as interviews with 17 executives leading AI initiatives in a broad range of industries.

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