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Frontline Quick-Service Restaurant Workers Favored Over Technology by Consumers

57 percent of consumers believe restaurant employees have more control over their experience than the brand itself

"Chick-fil-A 'First 100' Bradenton" Credit: Robert Du Bois

Quality Digest
Tue, 10/12/2021 - 12:02
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Labor demand is continuing to outstrip labor supply by a wider margin despite record job openings. The hospitality industry is just one industry taking hard hits, with some restaurants reporting temporarily closing or cutting hours due to the labor shortage. But just as restaurants look to robotics, apps, and digital tools to fill the voids in the frontline workforce, consumers are pressing pause, expressing their desire for more human experiences.

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