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Unlock Your Customers’ Creative Potential

Consumers have unleashed their creativity during lockdown. Some clever brands have noticed.

Anju Dave Vaish
Wed, 11/25/2020 - 12:02
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T his year’s unprecedented lockdown happened just as we started moving forward with our 2020 goals. There has been a lot of speculation about Covid-19 and its consequences, much of it dire, but there has also been something that has kept us all rolling: the human mindset. With constraints come new creative ideas.

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Our imagination, creativity, and innovation helps to lead us far away from stagnation, depression, and pessimism. According to Nielson India, there was a 44-percent rise in social media usage during the lockdown. There also was a 72-percent increase in ad content by influencers.

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