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How to Gather Quality Data to Inform Truly Effective Decision Making

Organizations of all sorts suffer from bad information-gathering processes when developing plans for major projects

Gleb Tsipursky
Wed, 11/18/2020 - 12:03
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Does the phrase “garbage in—garbage out” (GIGO) ring a bell? That’s the idea that if you use flawed, low-quality information to inform your decisions and actions, you’ll end up with a rubbish outcome. Yet despite the popularity of the phrase, we see such bad outcomes informed by poor data all the time.

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In one of the worst recent business disasters, two crashes of Boeing’s 737 Max airplane killed 346 people and led to Boeing losing more than $25 billion in market capitalization as well as more than $5 billion in direct revenue. We know from internal Boeing emails that many Boeing employees in production and testing knew about the quality problems with the design of the 737 Max; a number communicated these problems to the senior leadership.

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