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Innovating With Crazy Customers

‘When you innovate you’ve got to be prepared for everyone telling you that you’re nuts’

Chip Bell
Wed, 09/02/2020 - 12:01
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Alice—of Alice's Adventures in Wonderland fame—had a very vivid imagination. Had she been on the job market today, she would have no doubt been sought by Pixar, Google, or Amazon. If you read Lewis Carroll’s classic, you know the colorful adventures of Alice’s wonder world. In the Tim Burton 2010 movie version of the book, Alice’s father was tucking her into bed when she reported she had seen a dodo bird earlier in the day, a rabbit in a waistcoat, and a smiling cat and a purple caterpillar.

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“I was not aware that cats could smile,” he tells her with complete approval of her strange rendition of reality. But her countenance registers concern.

“Do you think I have gone ’round the bend?'” she asks. It’s the British expression for “crazy.”

“I’m afraid so,” replies her adoring father. “You’re mad. Bonkers. Off your head. But I’ll tell you a secret... all of the best people are!”

Alice smiles as her father turns out her light.

 …

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