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How to Discover Innovative Opportunities

Let frustration be your guide for finding money-making ideas

Credit: Thomas Hawk

The Un-Comfort Zone With Robert Wilson
Thu, 09/26/2019 - 12:02
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In a previous column (“Why Innovate? To Make Money, of Course!”), I wrote that in order to make money from innovation, you need to find a good problem to solve. I suggested that a good way to find such a problem is to look at some of your daily tasks and identify the ones you detest. I then suggested that if you hate doing it, then there are probably countless other people who hate it as well, which means that you have identified a problem that needs solving. And, your solution might become a million-dollar idea.

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