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Why Standards Matter

A market discussion

Brian S. Smith
Tue, 05/07/2019 - 12:02
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Throughout my career, I have been a member of several trade organizations. I believe that standards have meaning, in every field. When I become a member of an organization, I endeavor to learn as much as possible.

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For example, I belong to ASQ (American Society for Quality). I enjoy having resources and peers that can educate me and keep me at the top of my field by helping my clients reach their goals.

For many companies, belonging to an organization is a purely financial decision. The amount of money spent on being a participating member in certain organizations can often add up to the same amount as a yearly advertising budget. However, many companies feel that belonging to certain organizations, and having the privilege of advertising that organization on their websites or via other marketing tactics, makes it well worth the money.

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