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Why Going Green Can Bring in the Green $$$

The compelling business case for sustainability

It is possible to be pro-business and pro-environment at the same time
Andrew Sloan
Tue, 02/21/2017 - 12:03
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At times it can be difficult to have a common-sense discussion about the relationship between business and the natural environment. The discourse (maybe argument is a better word) tends to be highly charged, and the opposing camps seem to have lost the ability to listen to each other.

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The polarization has gotten to the point that either you’re a job-destroying tree-hugger detached from economic reality, or a planet-plunderer, devastating the environment without a thought to anything except the bottom line. You can be pro-environment, or pro-business, but apparently not both.

This state of affairs is self-defeating and turns off reasonable people of all backgrounds. So I have a proposal: For the next few minutes, let’s hit the mute button on the politics. Without the background noise, we can start to have a sensible discussion.

 …

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